Dipti Agrawal, the co-founder and CEO of Tudip Technologies, held a hands-on approach as an entrepreneur, firmly convinced that the primary focus should be on delivering value to clients, with revenues and profits being natural outcomes of this philosophy.
The company’s core values, as highlighted by their tagline, centred around “Integrity, Innovation, and Serenity.” Diligently dedicated, Tudip always strived to present their best efforts in product development, maintaining an unwavering commitment to excellence.
Her dream revolved around constructing an organization positioned as a global partner, consistently chosen by customers, boasting leadership expertise across diverse domains. The ultimate goal was to aid customers in accelerating their value-creation process.
At Tudip, their commitment lay in delivering flexible, customized, and cost-effective near-shoring solutions, while safeguarding the utmost confidentiality of sensitive business data and ensuring punctual and budget-friendly project completion.
From Idea to Success
Dipti found immense fulfilment in the process of transforming a one-line idea from clients into a comprehensive, market-ready product, all while requiring minimal guidance from them. Over the span of seven years, she had honed this iterative approach, diligently working on it day in and day out. Cultivating a culture centred around delivering value-added solutions became her most gratifying achievement to date.
Overcoming Challenges
Dipti and her team placed great importance on embracing failure as an invaluable learning opportunity. They firmly believed that a failure is only truly a failure if no lessons are gleaned from it. Every setback was embraced head-on, leading them back to the drawing board.
Through retrospection meetings, they meticulously dissected each failure, extracting valuable insights. This commitment to growth ensured that every failure contributed to their continuous improvement as a company.
Building a Supportive Network and Embracing Entrepreneurship’s Invigorating Challenges
Dipti acknowledged the invaluable support she received from her parents and co-founder, who served as her unwavering pillar of strength. As time passed, they successfully fostered a group of individuals who not only acted as a sounding board for initial ideas but also stepped into crucial leadership positions within the organization.
This nurturing of talent and delegation of responsibilities contributed to the overall growth and success of the company.
Dipti understood the adage that the higher one’s designations, the greater the responsibility. Each day demanded unwavering dedication and hard work, with no room for excuses. As an entrepreneur, she found one of the remarkable aspects to be the absence of falling sick, owing to the invigorating nature of the role.
A Journey of Building a Global Software Services Company
Dipti reflected on the decision to leave their well-paying jobs, acknowledging the courage that bordered on foolishness at times, to embark on the path of starting their own venture. It was undoubtedly one of the best choices they had made thus far.
Driven by a desire to establish something unique, Dipti had always been open to both the product and services sectors. Their mission centred around building a software services company capable of undertaking core development work from India, competing with global product development firms.
Their commitment to offering cutting-edge integrated services across various technologies, fueled by innovation, streamlined processes, and top-notch technology paved their way to success. Their ability to comprehend the ever-changing dynamics of the market and promptly respond to its demands was deemed their most pivotal strategic decision since the company’s inception.
Dipti shares, “Success for us is finally seeing a happy and referenceable client by ensuring a successful product launch and continuous product growth.”
Her Inspiration
Dipti attributed her inspiration to three influential figures, each accompanied by a meaningful quote:
Gandhi: “You must be the change you wish to see in the world.”
Aryabhatta: “The universal medicine for the soul is supreme reason and absolute justice, for the mind mathematical and practical truth, for the body quintessence, a combination of light and gold.”
Gautam Buddha: “Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.”
When asked about the key to her success, Dipti emphasized that her coworkers at Tudip played a crucial role and had been the driving force behind their remarkable journey. As a result, all policies at Tudip were designed to prioritize the betterment of their employees, while maintaining the utmost commitment to their core service offerings for clients.
Dipti’s Perspective on Entrepreneurship and Female Leadership
Dipti reflected on the unique perspective of entrepreneurship, where personal and professional priorities intertwine into a consolidated stack rather than separate entities. Acknowledging that her personal life had experienced some setbacks due to her professional commitments, she highlighted that entrepreneurs do not strive for work-life balance but rather seek work-life choices.
When asked about the biggest challenge to female leadership, Dipti shared that she did not personally encounter any such obstacles while leading an organization. She attributed this to being surrounded by individuals who valued skills and hard work as the determining factors, rather than focusing on gender.
Dipti emphasized that leadership is not dependent on physical strength but rather on mental prowess and the ability to multitask. In her view, women are inherently well-suited for leadership roles, as they excel in these two key parameters.
Future Plans for Tulip Technologies
Dipti envisioned future plans for Tudip Technologies as the company experienced remarkable growth in recent years. Two key focal points emerged: expanding into new markets and diversifying their technological offerings. These areas became the primary areas of emphasis in their strategic roadmap for the future.
