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Aesthetic Leadership in Luxury: Insights from the Historic Roman Bath Book Launch


Celebrated scholar and luxury connoisseur Professor Mahul Brahma marked a significant milestone by introducing his eighth book, “Aesthetic Leadership in Luxury,” against the backdrop of the venerable Roman Bath, a UNESCO World Heritage Site. The presence of Professor John Strachan, a distinguished figure in the realms of literature, music, and academia, graced the event. The prestigious Pump Room restaurant within the Roman Baths complex provided the exquisite setting for this momentous occasion.

The Splendid City of Bath

The book launch unfolded in the captivating city of Bath, UK, renowned for its dual historical legacies encompassing the Roman and Georgian eras. Bath’s rich cultural heritage served as the ideal canvas for unveiling a book that delves deep into aesthetic leadership within the luxury domain.

A Grand Book Presentation

Guiding this esteemed event was Professor John Strachan, Pro Vice Chancellor of Bath Spa University. He commended Professor Brahma’s intellectual contributions and cultural insights in his address, underscoring the importance of “Aesthetic Leadership in Luxury.” The chosen venue, The Pump Room, added an air of historical elegance to the event.

A Dual Unveiling

Following the launch at the Roman Bath, the book’s introduction extended to the Bath Business School, nestled within the Newton Park campus of Bath Spa University. Esteemed academic colleagues participated in this event, further emphasising the book’s relevance within scholarly discourse.

Getting to Know Professor Mahul Brahma

Expressing his gratitude for the support of fellow academicians, Professor Brahma, a Visiting Research Fellow at Bath Business School and an Academic Visitor in the UK, introduced “Aesthetic Leadership in Luxury” as a meticulously researched guide for executives and luxury brands. The book aims to transform them into leaders who effortlessly embody aesthetic principles. It explores the intricate interplay between aesthetics and the multi-billion-dollar luxury market, catering to connoisseurs and those with a keen appreciation for aesthetics.

Vivid Case Studies and Profound Insights

The book is enriched with captivating case studies, including the inspiring journey of Ketan and Jatin Chokshi from Narayan Jewellers in India. Their story is a testament to the harmonious blend of aesthetics and design within a brand with almost a century of history. Furthermore, Professor Brahma draws insightful parallels with Steve Jobs and Apple, illustrating how aesthetic leadership propelled the brand to unparalleled heights.

A Glimpse into the Author’s Profile

Armed with a PhD and D.Litt., Professor Mahul Brahma is not only a TEDx speaker on the mythic value of luxury but also a luxury commentator, columnist, and author of eight books. His diverse background spans journalism, corporate communications, and academia. Presently serving as the Professor and Dean of NSHM Media School, he was previously the Dean of Adamas University and a key figure at Tata group company mjunction.

Exploring the Essence of Aesthetic Leadership

“Aesthetic Leadership in Luxury” delves into the unique leadership qualities required in businesses centred on beauty, art, and design. The book explores how leaders embodying aesthetic principles can forge competitive advantages and provide fresh perspectives on complex challenges. This form of leadership converges with cultural, political, and interpersonal dimensions, offering a novel perspective on traditional leadership paradigms.


The launch of “Aesthetic Leadership in Luxury” against the backdrop of the historic Roman Bath in the UK captured the fusion of cultural heritage and contemporary insights. Professor Mahul Brahma’s work promises to revolutionise the convergence of aesthetics and leadership in the luxury domain, offering a unique lens through which to view challenges and opportunities.



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